Sélectionner une page

A Frenchman is hoping to revolutionize the building and services trade after inventing special underwear that caters for the infamous « builder’s bum ». He tells The Local how he’s trying to put a smile on the cheeks of French people.

Builder’s crack, plumber’s bum, the coinslot, bottom cleavage…

No matter where you go in the world, there’s an expression for the unfortunate moment when a tradesman or woman bends down and reveals the top end of their backside.

In French, it’s called the plumber’s smile (sourire de plombier) or even the « mason’s line » (raie du maçon).

And Adrien Herve-Pellissier – a 24-year-old man from Rennes in western France – thinks he has cracked it.

« I’d seen a particularly bad example on the street in Rennes, and my friend who works in construction says he sees it all the time, » the Frenchman told The Local.

Within nine months, Herve-Pellissier came up with the prototype for a product he named the « sourire de plombier » – a boxer short that keeps the builder’s dignity intact.

Read the article on The Local


Journalists who want more information
about us are welcome to contact
our press officers

You can join us by phone or e-mail.
+33 (0)6 89 02 90 02